Data Pattern Analysis: Learn from a coaching session with Flint McGlaughlin

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How would you translate your company’s data and analytics
into a step-by-step plan to grow the business? Where is your company’s most
significant conversion opportunity? Can you detect any intriguing patterns in
your company’s metrics?

To help you organize your data, pinpoint funnel leaks and increase conversion, MarketingExperiments held a live, interactive coaching session with Flint McGlaughlin, CEO and Managing Director, MECLABS Institute.

This first-ever coaching session from MarketingExperiments focused on practical application of a methodology to help you get more value from your data. Participants from around the globe interacted with MECLABS Institute’s CEO and Managing Director Flint McGlaughlin, Director of Research Services Matthew Klein and Director of Hypotheses Development Danitza Dragovic to discuss specific data challenges, ask questions about the lessons taught in The Marketer as Philosopher Episode 2, and get direct help in using the free Data Pattern Analysis Tool to increase conversion.

In this question-and-answer session, here are some of the viewer questions that were addressed:

  • What period of time should I use for data analysis?
  • Can I really use the DPA to drive major conversion increases?
  • How can I get my data out of Google into the DPA tool?
  • How can I recognize a meaningful pattern?
  • How do I ensure that the data is accurate?
  • How many numbers do I need before I can detect a pattern?
  • Why do you insist on visualizing the conversion journey?

Watch the edited, condensed replay of the coaching session now to simplify the way you view and use your company’s data.

Related Resources

If you need help filling out the Data Pattern Analysis Tool or would like to have a MECLABS Scientist certify your data, email our sciences team directly with this link: Have a MECLABS Scientist Certify My Data

The Marketer as Philosopher Episode 2 — The Data Pattern Analysis: 3 ways to turn info into insight

MECLABS Data Pattern Analysis Template

How To Model Your Customer’s Mind Toolkit

Google Analytics Solution — MECLABS Simplified Data Pattern Analysis Template

The post Data Pattern Analysis: Learn from a coaching session with Flint McGlaughlin appeared first on MarketingExperiments.

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