Just Eat's funny idents for BT Sport lipsync football commentary with takeaway musings

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Just Eat’s has kicked off its first-ever BT Sport sponsorship with a series of idents that replace football commentary for random musings about takeaway food. 

Bad lip reading is a YouTube sensation where clips are intentionally poorly lip-read for comedic effect. Jumping on the hype, McCann London has created six idents that will be rotated throughout the Premier League season and the Europa League on BT Sport. 

Hacking BT football moments and footage, instead of hearing commentators expertly analyse football, the pundits are dubbed over to talk about delicious takeaways. 

Video of Just Eat BT Sport 3
 
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Through clever lipsyncs, the idents dig into the trivial nature of choosing, ordering and sharing takeaways. In one scene, a commentator seemingly proclaims “I’ve said it before, I’ll say it again – I do not share my nuggets.” In another one asks “can I have a kebab” then giggles gleefully as his co-presenter appears to add it to the order.

Launching this weekend, the idents will run on broadcast and online across the entire football season.

Discussing the launch of the campaign, Matt Bushby, UK marketing director at Just Eat, said: “We are proud to be sponsors of the Premier League and UEFA Europa League on BT Sport this season.

“It gives us the opportunity to deliver joy to football fans across the UK, by turning the BT Sport football presenting team into avid takeaway lovers. It’s great to be able to bring together two of the countries biggest passions, food and football.”

Adding to this, Alexei Berwitz creative director at McCann London, said:  “Bad lipsync is a culturally relevant technique that we know people already love. We’ve used it to bring to life the inner whimsical thoughts of football pundits.

“Replacing their sharp football commentary with random musings about takeaway food. It felt simple, relevant and funny, and we hope fans enjoy watching them as much as we did making them.”

: ‘Just Eat Bad Lipsync ‘

Agency:
Client:
Date: August 2019

Just Eat’s has kicked off its first-ever BT Sport sponsorship with a series of idents that replace football commentary for random musings about takeaway food. 

Bad lip reading is a YouTube sensation where clips are intentionally poorly lip-read for comedic effect. Jumping on the hype, McCann London has created six idents that will be rotated throughout the Premier League season and the Europa League on BT Sport. 

Hacking BT football moments and footage, instead of hearing commentators expertly analyse football, the pundits are dubbed over to talk about delicious takeaways.  

Through clever lipsyncs, the idents dig into the trivial nature of choosing, ordering and sharing takeaways. In one scene, a commentator seemingly proclaims “I’ve said it before, I’ll say it again – I do not share my nuggets.” In another one asks “can I have a kebab” then giggles gleefully as his co-presenter appears to add it to the order.

Launching this weekend, the idents will run on broadcast and online across the entire football season.

Credits:
 

Advertiser: Just Eat

Stuart Eaton – Global Head of Brand

Matt Bushby – UK Marketing Director

Fiona Bateman – Head of Campaign Communications

Rosa Orchard – Senior Marketing Executive

 

Creative Agency: McCann London

Alexei Berwitz & Rob Webster – Creative Directors

Erik Uvhagen – Senior Creative

Tommy Smith – Business Director

Emma Reitman – Senior Account Manager

Joely Buxton-Smith – Account Manager

Elisa Chami-Castaldi – Planing Director

Ipek Erel – Junior Planner

Chloe Lockett – Project Manager

Jade Sheppard – Creative Director

Robert Doubal & Laurence Thomson- Co Presidents, Chief Creative Officers

 

Production: Craft London

Amos Usiskin – Executive Producer

Isaac Crutchley – Editor

Giuseppe Hall & Will Frances – Audio Engineers

 

Post Production: Envy

Greg White –  EP/MD 

Saskia Delius – Post Producer

Richard Martin & Marcin Pawlik – Audio Engineers

Martin Waller – Senior VFX Supervisor

Tags: UK
 
Video of Just Eat BT Sport 1
 
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