Kimberly-Clark names Jeff Brecker as VP, global creative, design and content

Kimberly-Clark announced former RG/A senior vice president and managing director Jeff Brecker would take over as its vice president of global creative, design and content.

He will be responsible for guiding the personal care corporation’s creative and design communities across more than 175 countries through a consumer-centric approach, and will report to chief marketing officer Giusy Buonfantino from its Chicago office.

Brecker comes from a background of digital creative comprised of leadership roles at the aforementioned digital ad company as well as Leo Burnett, Ogilvy & Mather and Digital Kitchen, serving as senior vice president, director of interactive production and executive producer, respectively.

In each of these positions he has had the tasks of recruitment and building clientele, as well as a number of creative projects for Estee Lauder, National Geographic, Coach and more.

“Kimberly-Clark represents an exciting opportunity to work with some of the world’s most trusted brands, and I look forward to an opportunity to create content that resonates with consumers around the world,” Brecker said in a release.

The corporation is already beginning to see change in its creative strategies, with Huggies’ latest ad moving away from its typical mass-reach approach and instead aiming upward, targeting a more upper-class audience.