Netflix programmatic VP named first CMO of FabFitFun

Subscription box service FabFitFun has found its first chief marketing officer in Louisa Wee, formerly the vice-president of marketing strategy, analysis and programmatic media buying at Netflix.

Wee will be charged with overseeing the strategy and execution of the company’s marketing plan globally, as well as leading on brand, content and creative.

She joins from Netflix, where she headed up programmatic media buying alongside marketing strategy and analysis. She previously worked brand side at eHarmony before stints at Pluto TV and Spin Media.

“Louisa brings over two decades of marketing and management expertise to FabFitFun including work with some of the world’s most well-known and respected brands,” said Michael Broukhim, co-founder and co-chief executive of the company.

“Her unique background crosses business intelligence, marketing strategy and customer acquisition, and brings new depth to our marketing bench. We look forward to continuing to innovate in 2020 with her at the helm.”

Broukhim co-founded FabFitFun with its editor-in-chief Katie Rosen in 2010. The company’s core product is a subscription box that delivers a selection of beauty, fashion, fitness, wellness, home and tech products to members once a quarter.

The brand has also expanded into streaming with FitFabFun TV, which serves up on-demand ‘wellness content’, and members-only shopping experiences. It recently inked a deal with QVC to sell its boxes through retail and launched internationally for the first time in the UK last year.

“The opportunity to become a part of this community to help FabFitFun realize its mission of bringing happiness and well-being to everyone, everywhere is an honor and an exciting challenge,” said Wee.

“I look forward to bringing innovative ideas and implementing new and unique strategies as we continue to scale this beloved brand.”