The Marketer as Philosopher, Episode 3 The Conversion Heuristic Analysis: Overcoming the prospect’s perception gap

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Some marketers try to discount their way to success. But sustainable marketing success doesn’t come from endless incentives – marketers succeed when they are able to help the customer accurately perceive the value in the products and services they sell.

That is no easy task. Because there is a natural gap between
marketers and customers, between how we perceive the value of our products and
how an external customer views the product.

Flint McGlaughlin, CEO and Managing Director, MECLABS Institute, uses a product tag along with a pair of case studies to help you close that gap. Watch this episode now to discover how to see conversion opportunities through the mind of the prospect and learn five practical ways to increase perceived value and achieve your marketing results. (MECLABS is the parent organization of MarketingExperiments)

Here are some key points in the video:

  • 4:45 – Which treatment do you think performed the best?
  • 5:55 – Test results for those treatments
  • 7:01 – How to see a conversion path through the mind of a prospect
  • 8:57 – Case study #1: Homepage experiment
  • 13:48 – Three ways you can use your marketing skills to help artisans in developing countries pull themselves out of poverty
  • 14:33 – Case study #2: Landing page experiment
  • 15:42 – Five practical ways to apply what you’re learning

Related Resources

The MECLABS
Conversion Heuristic – Improve your Marketing Collateral with a Proven Methodology

The
Prospect’s Perception Gap: How to bridge the gap between the results we want
and the results we have

The
Marketer as Philosopher Episode 2 – The Data Pattern Analysis: 3 ways to turn
info into insight

The
Marketer as Philosopher, Episode 1: Become a Force for the Good

Get
Your Free Simplified MECLABS Institute Data Pattern Analysis Tool to Discover
Opportunities to Increase Conversion

Data
Pattern Analysis: Learn from a coaching session with Flint McGlaughlin

5
Marketing Lessons From a Unique Nonprofit That Sells Products (and why the
world needs marketers today more than ever)

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