Way To Blue hires Geoff Oki as its new creative director from M&C Saatchi-owned Heavenspot

Geoff Oki has joined Way To Blue, the the global communications agency acquired by the Miroma Group last year, as a creative director following the business’ expansion into LA.

Oki was previously at M&C Saatchi’s digital creative shop, Heavenspot. In his new role, he will be responsible for leading creative strategy, elevating the agency’s creative offering and overseeing all of the agency’s creative output across their US clients as well as supporting the business’ growth.

Oki has experience delivering award-winning campaigns, for global clients including Netflix, FX Network, Warner Bros and Disney. He has also held design roles with Sony Pictures Entertainment, Break Media (now DEFY Media) and Seth Green’s production company, Stoopid Monkey (Robot Chicken).

Oki will report into the agency’s chief strategy officer and US EVP, Daniel Heale. He has been brought on to bolster the creative expertise across the global communications agency’s entertainment portfolio, which holds the following clients: IMAX, Regal Cinemas, Amazon Studios, Warner Bros and Disney. Oki will also manage the Los Angeles creative team which is made up of producers, video editors, designers, motion graphics artists and copywriters.

Oki said: “Way To Blue’s client list is a powerhouse of names in entertainment and the agency is driving innovation in its approach to creative communications. I am eager to build on the existing offering with the team’s already impressive ability to deliver integrated strategy, social and creative work with impressive results.”

Heale said: “We are thrilled to have a creative lead with Geoff’s knowledge and experience on the team. As we move into our next growth phase, Geoff’s strategic thinking and creative craft will enable us to produce even better stories for our clients’ marketing campaigns and help develop our strongest creative communications offering yet.”